Data-driven communication is on everyone’s lips – without well-founded data, even good communication often goes unnoticed. Successes must be measurable, and the answer to the question of whether the Communications campaign was successful or not is either hidden in a confusing pile of data or it is not there at all. These magic numbers are exactly what we want to provide you with for your COYO. Therefore, we proudly present: COYO Analytics.
With the COYO Analytics add-on, you get the numbers you need: Comprehensive statistics such as the number of active users on your platform or performance indicators such as the reach of individual content. With COYO Analytics, you always have the most important KPIs in view, and can further optimize your communications activities in your digital home, all based on the right data.
Speaking of data: The security of your data is our highest priority. COYO Analytics is GDPR compliant! No personal data is processed. Encryption and anonymization ensure that nothing can be traced back to individual persons. This will be especially welcomed by your Data Protection Officer.
For the very best platform, one thing is of fundamental importance: Understanding what makes your users tick and what they need. COYO Analytics provides you with the basis for understanding usage behavior on your platform and reaching the right conclusions – from an aerial, big-picture view all the way down to the smallest detail.
One of the most important tasks of Internal Communication is to reach as many users as possible. With COYO Analytics, you can see how many users are reached by your content. This gives you the opportunity to identify potential and adapt what is successful to other content. Learn from the best (content)!
It will be exciting to see these metrics over time. You can see where improvements pay off and where certain adjustments need to be made. With COYO Analytics, you can constantly monitor the success of your activities.
Wondering how healthy your platform is? One look at the daily active users is enough to know how frequented your COYO is. Maybe you find that there is still room for improvement and want to start an activation campaign?
Do you feel that certain pages on your platform are not performing well or are obsolete? Put an end to mere gut feeling! With a look into your COYO Analytics you can see which pages are really relevant for your users. This is your chance to clean up, recreate pages, merge or archive Communities.
Even when COYO was founded, there was one fundamental requirement for the product: It has to be easy to use. We also follow this guiding principle for COYO Analytics. Not an ocean of data, but instead the metrics you need. Intelligently presented and easy to understand. And with COYO Analytics, one idea in particular stands out: everything from a single source; because even after updates, monitoring continues to run smoothly without you having to make any modifications. One less thing to worry about, while also saving you time and especially money!